HERITAGE Lead Venue Ledger

Advertisers order demand. Publishers list supply. The desk clears the trade.

Publisher side

Sell lead and call supply.

Call centers, media buyers, agencies, and publishers start with a posted offer. Review the lane, declare the source, then list the supply you can run.

Review window 24 hours Payout clocks Net-7 / Net-15 Source audit Required

3 active offers

3 offers accept traffic.

The board shows which lanes can take approved source volume, what they pay, and where seller checkout starts.

U65

U65 Aged Data

$1

Model

Per record

Path

/offers/u65-aged-data-20

Review terms

U65

U65 Standard Shared Leads

$15

Model

CPL

Path

/offers/u65-standard-shared-leads-19

Review terms

U65

U65 Standard Exclusive Leads

$25

Model

CPL

Path

/offers/u65-standard-exclusive-leads-18

Review terms

2 payout clocks

Net-7 and Net-15 only.

Publishers get posted settlement terms. Net-7 applies to clean files. Net-15 applies where audit or return windows need more time.

Net-7
Applies after source approval, tracking validation, and accepted lead reconciliation.
Net-15
Applies when return windows, client hold periods, or call audit queues require added settlement time.
Held funds
Fraud signals, missing Sub-IDs, or broken recordings stop payout until the desk closes the exception.

4 source rules

4 rules protect payout.

Traffic source, claim language, Sub-ID depth, and recording posture must remain intact after approval.

Source policy
Declared channels only. No blind resold traffic, brokered unknowns, or masked placements.
Claims
Creative cannot outrun the approved offer terms, rate language, or eligibility rules.
Sub-IDs
Every record carries source, placement, and publisher identifiers the desk can trace.
Recordings
Call traffic requires retrievable recordings and timestamp alignment with the posted lead record.

Partner intake

List supply from the board.

Publisher signup happens inside the offer apply flow. Pick the lane, declare traffic source and payout details, then submit for desk review.