1
Review the lane
Check vertical, payout, cap, geo, hours, quality rules, and compliance posture before entering checkout.
Lead and call lane
U65 Aged Data
Aged U65 health data for approved buyers and dialing operations. Advertisers order delivery from this lane. Publishers list matching supply against the same posted terms.
Vertical U65 Status Active Flow Terms / Ticket / Delivery
How the checkout works
Pick demand or supply.
Advertisers configure what they want delivered. Publishers declare what they can sell. The checkout produces a trade ticket the desk can approve, price, and route.
2
Build the order
Advertisers set volume, delivery, compliance, and billing. Publishers set source, geo, compliance, and payout.
3
Receive a reference
Submission creates a pending ticket. The desk approves the lane and follows up with launch or delivery terms.
6 desk specs
Numbers settle first.
Pricing, cap, hours, and route quality decide whether volume belongs here.
| Pricing model | Per record |
|---|---|
| Payout | $0.75 |
| Daily cap | Desk set |
| Hours | Desk hours on request. |
| Geo | United States. |
| Quality criteria | Consent, contactability, and route match required. |
2 approval blocks
Both sides clear terms.
Buyer plumbing and partner conduct sit on the same file. The desk approves both before traffic moves.
Advertiser order requirements
| CRM / integration | CRM or endpoint review required before volume. |
|---|---|
| Suppression | Suppression file terms set at approval. |
| Billing terms | Billing terms set by desk approval. |
Publisher supply requirements
| Traffic source | Declared source required before launch. |
|---|---|
| Compliance | Scripts, pages, and consent path reviewed before traffic starts. |
| Prior approvals | Prior desk approval required on every new source. |
Start checkout
Turn the lane into an order.
Advertisers order lead or call delivery. Publishers list the supply they can run. Both sides submit against this exact offer file.
3 control terms
Paper beats memory.
Terms, disputes, and recordings stay attached to the offer file. That keeps settlement short.
Full T&Cs
Heritage may pause, cap, or close the lane without notice for quality, billing, or compliance exceptions.
Dispute policy
Disputes require ledger evidence inside two business days of delivery.
Recording requirements
Call routes require source, transfer, and full-call recordings on request.