Buyers see source terms.
Lead type, cap, states, hours, and source class are named before access opens.
Heritage Exchange
Approved buyers. Approved traffic.
Heritage matches approved buyers with approved lead sources in regulated insurance and financial verticals. Buyers request access to inbound lead flow. Publishers apply to run active offers.
Active lanes
36 Settlement
Net-7 / Net-15 Review desk
Manual
01 / Infrastructure
3 controls make the trade.
Heritage controls the offer file, source paper, and settlement record before either side moves volume.
Publishers show paper.
Traffic source, TCPA posture, Sub-IDs, and recordings clear before offers run.
Settlement has evidence.
Buyers settle invoices. Partners settle payout files. Heritage records both sides.
02 / Verticals
12 verticals trade here.
The live offer board determines which verticals are actually on desk. This list is rendered from the same offer file as `/offers`.
ACA Annuity Auto Insurance Debt Relief Final Expense IUL Medicare MVA
03 / Performance
18 years underwrites trust.
The desk sells against time in market, state coverage, and monthly cleared volume, not platform theater.
Years in market
18
Direct response insurance and financial lead operations.
States covered
37
Coverage follows live buyer approvals, not a national placeholder.
Monthly volume
120K
Cleared across active lanes, with settlement and dispute records attached.
Onboarding
2 sides enter separately.
Buyers request lead access. Publishers submit traffic sources. Heritage approves both sides against the same offer file.